Own brands

Maresi own brands

HOME OF CHAMPIONS

Many well-known Austrian brands are being, and have been, developed under the umbrella of MARESI Austria. These include classics such as KnabberNossi, Inzersdorfer, Shan’shi, Siggi, Die leichte Muh, Himmeltau and, of course, Maresi itself. What they all have in common is that they are kept on track by highly trained and experienced marketeers and are constantly being enhancedboth for Austria and for the international market. This is complemented by an innovative advertising mix that maximises awareness and relevance.

Maria Laubreiter
Head of Marketing – Own Brands

“Understanding the needs of our consumers is our most important asset. This is our guiding principle when cultivating brands and developing new products. That’s the key to our company’s success.”

A light start to the day

Die leichte Muh … takes the heaviness out of your morning! Since 1988, the brand “Die leichte Muh” has been giving us a light start to the day. Its breakfast milk and coffee milk are impressive with their full flavour, high protein content and low fat content of 0.7%. The milk comes exclusively from Austrian farms and is produced in a special production process.

Helping little ones grow

Made from the finest wheat semolina, Himmeltau products have been helping generations grow since 1903. With products such as classic wheat semolina, semolina flakes with honey or vanilla flavours and a semolina drink with honey, Himmeltau offers reliable quality and a wide range of uses from porridge to semolina dumplings. The semolina drink in the practical and shatterproof CartoCan packaging is perfect for a small semolina treat on the go.

Regional, sustainable first choice for ready meals

For 150 years, all Inzersdorfer products have been carefully produced and heat-preserved in Austria. In line with the brand slogan “All’s well that eats well”, the range includes over 80 items in the categories of soup, ready meals, spreads and sauces. Inzersdorfer products are easy to carry with you, come in sturdy packaging, can be kept unrefrigerated and offer high-quality convenience – just the thing when you need something quick and easy.

KnabberNossi has been delighting adults and children alike since 1979. The combination of functional packaging, flavour and playful elements has made a huge contribution to its success. The variety of flavours, such as classic, ketchup, wrap or chicken, means you’ll never get bored of them. KnabberNossi is now also available as a special frankfurter and cheese snack known as Frankies and Krainies.

KnabberNossi has created an unmistakable brand personality with witty and cheeky advertising slogans and their loveable brand ambassador, Nossi.

Tradition and innovation since 1955

The MARESI brand stands for first-class Austrian dairy products. The mountain farm milk carefully selected from Austrian farms is processed into high-quality products in the dairy. Since its foundation in 1955, MARESI has established the coffee milk category on the Austrian market. The range was expanded to include the skimmed milk powder “Fixmilch”. With to-go drinks from the “Vienna Ice Coffee” range and the new organic “Milk & Love” range in environmentally-friendly CartoCan packaging, the brand provides a variety of milk flavours.

Traditional delicacies prepared quickly

The “Omis schnelle Küche” brand stands for traditional Austrian delicacies that can be prepared in just a few minutes. The frozen range extends from sweet classics such as yeast dumplings, apricot dumplings and Austrian chopped sweet pancakes to savoury specialities, and is currently available on the German market.

Totally Asian, totally easy.

The Shan’shi brand brings the variety of high-quality Asian cooking ingredients to the table. With high-quality products and an ever-growing selection, Shan’shi makes it easier both for beginners and experts to prepare Asian dishes.

By working together with the Asian chef, Nissara, the company offers additional inspiration through numerous cooking video tutorials as well as at Shan’shi tastings, where she shows the public just how easy it is to conjure up Asian dishes.

Fun for young and old

The Siggi brand, known for its cheeky and cheerful character, has been delighting children and the young at heart since 1982. With its unique flavour and the best Austrian mountain farm milk, Siggi cocoa milk offers an enjoyable snack between meals. The environmentally-friendly and shatterproof CartoCan packaging makes them ideal when on the go.